“Just A Girl”
FORMAT: TVC
CLIENT: The Shona Project
AGENCY: BITEMARK
PRODUCTION: Cassette Vision
LENGTH: 2.30/ 3-Minutes
For the main commercial, we delivered a cinematic 3-minute piece, later refined into a 2.5-minute hero cut to align with campaign rollout needs—ensuring maximum impact without compromising narrative strength. From the outset, we designed the production for flexibility, filming in a square ratio to allow seamless adaptation for both 16:9 and 9:16 formats. This future-proofed the campaign across traditional broadcast and mobile-first platforms. High-end VFX were carefully crafted to work across both aspect ratios, supporting the bold visual transitions and world-building elements at the heart of the piece. In addition to the hero cut, we created multiple 30-second edits and tailored social cutdowns, giving the client a robust suite of visually cohesive assets across all touchpoints.
WHACK
FORMAT: Digital TV
CLIENT: Whack
AGENCY: Showrunner
PRODUCTION: Cassette Vision
LENGTH: 1:43 Minutes
This campaign was designed to inject Whack’s offbeat humour into a fast-paced, polished piece that cuts through the noise.
Working with Showrunner, we crafted a stylised comedic spot that feels bold, unexpected, and distinctly on-brand.
At Cassette Vision, we believe smart humour builds strong brands — and with Whack, every beat was an opportunity to connect, surprise, and stick in the memory.
Evelyn Coffey x Fad Saoil
FORMAT: Digital TVC Style
CLIENT: Fad Saoil Saunas
AGENCY: 7Yellow / Cassette Vision
PRODUCTION: Cassette Vision
LENGTH: 1 Minute
This piece was crafted to commemorate Fad Saoil Saunas' sponsorship of the rising talent, Evelyn Coffey. One of the goals of the project was to enhance the perceived social value of Fad Saoil by producing a high-quality content piece, that showcased Fad Saoil's unwavering commitment to nurturing and championing Irish talent.
We here at Cassette believe employing association marketing as a strategic tool in specific niches proves exceptionally effective. By showcasing Evelyn as a testament to their support for emerging Irish talent, we aimed to create a connection between the brand and the audience on a personal and inspiring level.
Hannah’s Day
FORMAT: Digital TV
CLIENT: Ella & Jo
AGENCY: Cassette Vision
PRODUCTION: Cassette Vision
LENGTH: 30 Seconds - 15 Seconds
Hannah’s Day was crafted to reposition Ella & Jo as a premium beauty brand through elevated, story-led content.
By partnering Ella & Jo with Hannah Donovan of Tribe of Parents — a natural fit given their overlapping audiences — the campaign brought authenticity and relatability to the forefront, all while maintaining a polished, high-end feel.
At Cassette Vision, we believe quality brands deserve quality storytelling. With Hannah’s Day, we helped Ella & Jo step confidently into that space.
OUT-OF-HOME MARKETING
