Out-Of-Home Digital Marketing
Think Big. Think Outside.
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We specialise in creating high-quality video content designed for digital screens and online platforms, mimicking the style of traditional ads or marketing stunts.
Integrating our CGI capabilities with real footage, our videos feel like captured moments or bold, stylised ads, but they’re crafted for digital environments—not traditional out-of-home spaces.
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Attention-Grabbing Visuals: VFX allows marketers to create stunning and attention-grabbing visuals that stand out in crowded urban environments. The ability to incorporate eye-catching animations, special effects, and dynamic graphics helps capture the audience's attention and leave a lasting impression.
Increased Brand Recall: Memorable and visually striking content tends to be more easily remembered. By leveraging VFX in out-of-home marketing, brands can enhance their visibility and increase brand recall. The unique and immersive nature of VFX-driven campaigns can make a brand more memorable among consumers.
Social Media Amplification: VFX-driven out-of-home campaigns often become shareable content on social media platforms. Consumers are more likely to share visually impressive and entertaining content, amplifying the reach of the marketing campaign beyond its physical location.
Dynamic Content Updates: Traditional static billboards often require significant time and resources to update content. VFX-driven out-of-home marketing allows for dynamic content with much faster turn-arounds. This flexibility is particularly valuable for time-sensitive promotions, events, or changing market conditions.
Cost-Effective Production: While high-quality production was traditionally associated with substantial budgets, advancements in VFX technology have made it more cost-effective to produce visually stunning content. Advanced visual effects allow a wider range of businesses to incorporate VFX into their out-of-home marketing strategies.
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The cost is greatly depending on the concept. Typically a single digital out-of-home shot ranges between as low as €1,500 all the way up to €10,000.
The reason the price can vary is because it depends on the location/ background chosen, the style of the video, the product's 3D modelling and the animation involved.
The more shots involved the better a price package we can guarantee too . Similarly, returning clients might benefit from a lower price if we are able to reutilise 3D assets.
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Email adam@cassette.ie or contact Adam at +353 83 880 2239 to organise a meeting.
In our first meeting our focus is getting a better understanding of your business and what you're hoping to achieve with a digital out-of-home piece.
Depending on what you're hoping to get changes the location we will choose together, the complexity of the VFX, and the overall balance between "real" and stylised. Don't worry, you don't need to have any technical knowledge as we can guide you through everything.
FORMAT: Digital Online Campaign
CLIENT: PepsiCo
PRODUCTS: Doritos, Walkers Max + Wotsits Crunchy
AGENCIES: 7Yellow / ODM Ireland
PRODUCTION: Cassette Vision
This case study highlights three VFX shots that formed the centrepiece of a social media-focused campaign orchestrated by 7Yellow and ODM Ireland in collaboration with Joe.ie, on behalf of PepsiCo. The objective was to promote PepsiCo's new "Extra Flamin’ Hot" flavour across three product lines: Doritos, Walkers Max, and Wotsits Crunchy. The client aimed to create a viral stunt that seamlessly blended with reality. Therefore, the primary technical requirement was to ground the footage in reality as convincingly as possible - through tracking, high-level integration, 3d animation and stunt work.
The campaign, released through LADbible Ireland, was incredibly successful. On the one Instagram post alone, it generated within the first 24 hours:
Impressions: 81,019
Reach: 70,980
Likes: 2,712
Comments: 40
Saves: 79
Pre-visualisation images produced during pre-production for the client:
“Bahama Fragrance“ - SOSU - Digital Content
FORMAT: Digital Online Campaign
CLIENT: Bahama Body (apart of SOSU Cosmetics)
PRODUCTS: "Amber Dream" + "Brazil Sunset"
AGENCIES: Rockshot
PRODUCTION: Cassette Vision
This case study showcases a premium VFX project created for the Bahama Body brand to promote their Amber Dream and Brazil Sunset spray products. At Cassette Vision, we handled every aspect of the final deliverable in-house, ensuring seamless integration and superior quality. Our team provided comprehensive creative direction and executed extensive VFX work. The result was a cohesive and visually stunning campaign that effectively highlighted the unique qualities of the products.
Pre-visualisation images produced during pre-production for the client:
“Dunnes Launch“ - Ella & Jo - Digital Content
FORMAT: Digital Online Campaign
CLIENT: Ella & Jo
PRODUCTS: “Brighten and Glow”, “Plump & Protect”, “Hydrating Hyaluronic Serum”, “Relax & Renew”, and “Melt the Day Away”
AGENCY/ PRODUCTION: Cassette Vision
This case study showcases a VFX sequence created for Irish cosmetics brand Ella & Jo. We produced all aspects of the final deliverable in-house - from concept through to final delivery.
“360“ - Football Special - Digital Content
FORMAT: Digital Online Campaign
PRODUCTS: "Football Special - 1 Litre"
AGENCY/ PRODUCTION: Cassette Vision
This case study showcases a premium VFX sequence created for Irish soft drinks brand Football Special. We produced all aspects of the final deliverable in-house - from concept through to final delivery.
Everything you see in the final output was created in post-production - showcasing a lower budget process to create highly cinematic and captivating quality.
Below you will see full CGI product shots of the Football Special bottle - in a themed and stylised backdrop.
VFX/ CGI breakdowns that showcases the level of precision and stylisation possible with the process.