“Just A Girl”
FORMAT: TVC
CLIENT: The Shona Project
AGENCY: BITEMARK
PRODUCTION: Cassette Vision
LENGTH: 2.30/ 3-Minutes
For the main commercial, we delivered a cinematic 3-minute piece, later refined into a 2.5-minute hero cut to align with campaign rollout needs—ensuring maximum impact without compromising narrative strength. From the outset, we designed the production for flexibility, filming in a square ratio to allow seamless adaptation for both 16:9 and 9:16 formats. This future-proofed the campaign across traditional broadcast and mobile-first platforms. High-end VFX were carefully crafted to work across both aspect ratios, supporting the bold visual transitions and world-building elements at the heart of the piece. In addition to the hero cut, we created multiple 30-second edits and tailored social cutdowns, giving the client a robust suite of visually cohesive assets across all touchpoints.
FORMAT: Photography
CLIENT: The Shona Project
AGENCY: BITEMARK
PRODUCTION: Cassette Vision
PHOTOGRAPHER: Joshua Mulholland
For the photography campaign, we collaborated with photographer Joshua Mulholland to deliver a cohesive suite of visuals spanning both Out-of-Home (OOH) and social media use. Joshua captured striking key imagery for large-scale OOH placements, while also shooting additional stills tailored for digital and social formats. We worked closely with him throughout to ensure visual cohesion across all assets—aligning lighting, colour palette, and framing to complement the look and feel of the wider video campaign. The result is a unified visual identity that holds strong across every channel, from billboards to Instagram feeds.
FORMAT: Social Content
CLIENT: The Shona Project
AGENCY: BITEMARK
PRODUCTION: Cassette Vision
LENGTH: 1-Minute
We equipped the client with a full suite of high-impact social media content, all formatted for effortless sharing across platforms. From a standout hero video in both widescreen and vertical formats to a range of shorter, story-style cuts—optimised for everything from Instagram Reels to TikTok—we made sure they had engaging, ready-to-use assets for every stage of their campaign.
Previsualisation Produced for Client
