Showcasing IADT’s New LED Wall with Virtual Production
Just before summer, the Dun Laoghaire Institute Of Art Design + Technology (IADT) asked Cassette Vision to produce a series of interviews and a promotional film for their annual Industry Day. With the college’s brand new LED wall freshly installed, we saw a chance to put our background in virtual production to work and create something both efficient and visually dynamic.
The brief was clear: this wasn’t about hiding the wall, but about showing it off. By leaning into its presence, we gave IADT the chance to highlight their investment in cutting-edge filmmaking technology. In one shot, we even included the ARRI cameras themselves, offering a subtle nod to the professional tools that students will encounter as they step into the industry.
What really stood out on this project was how much production value could be achieved in such a lean shoot. The LED wall allowed us to create multiple looks quickly, respecting participants’ time while delivering a piece that felt varied and cinematic.
Another important part of the day was student involvement. Several IADT students joined the production team, gaining hands-on experience with virtual production workflows and seeing first-hand what this technology makes possible. For them, it was more than just a shoot — it was a glimpse into the future of Irish filmmaking.
Screengrab from the project featuring IADT academic and filmmaker David Keating — Writer-Director, XR Maker, and Lecturer at the National Film School.
Using the LED Wall to Elevate the Interviews
One of the biggest challenges on the IADT shoot was capturing the academics speaking naturally while maintaining a cinematic, polished look. Traditionally, interviews can require long setups, multiple takes, and lots of crew movement — all of which can be disruptive for busy professionals.
With the LED wall, we were able to streamline the process without compromising production value:
Dynamic backgrounds without relocation: Instead of moving between different classrooms or locations to get visual variety, we used the LED wall to project multiple environments. This allowed each interview to feel visually distinct, even though all filming happened in the same space.
Minimal disruption for the speakers: Academics could remain seated comfortably, and we could adjust lighting and camera angles without interrupting their flow.
Cinematic control: By combining the LED wall with ARRI cameras, we were able to maintain professional framing, depth, and colour, giving the interviews a high-end look suitable for promotional and archival purposes.
Efficiency: The technology allowed multiple interviews to be captured in a single day, respecting participants’ schedules while still producing a polished, broadcast-ready product.
In short, the LED wall let us deliver a visually engaging, flexible shoot that prioritized the speakers’ experience, demonstrating how virtual production can enhance both efficiency and quality — a lesson that translates well to commercial, narrative, and corporate projects.
