Client: Rockshot Studios (Previously 7Yellow)

Since our partnership commenced with agency 7Yellow and its founder Will Rock in March 2023, our collaboration has blossomed into a robust professional relationship. As a result, we have established ourselves as 7Yellow's preferred production company. Our close proximity, with offices located just one door apart, has facilitated seamless communication and fostered a culture of collaboration. Over time, we have become frequent collaborators, consistently delivering high-quality projects together.

For 7Yellow we have provided:

Full pre-production services - including writing, pre-visualisation and Producing
Full production producing - including providing crews of all sizes
Directing
Cinematography
Editing
Full-service visual effects (VFX) work
Post-Sound
Original Music Composition

Brands we’ve produced for working alongside 7Yellow:

Cassette Vision - Evelyn Coffey kickboxing commercial screengrabs - Director Adam Rael - Cinematographer Daniel Meade (20).jpg

Cassette Vision - Evelyn Coffey kickboxing commercial screengrabs - Director Adam Rael - Cinematographer Daniel Meade (19).jpg

Cassette Vision - Evelyn Coffey kickboxing commercial screengrabs - Director Adam Rael - Cinematographer Daniel Meade (9).jpg

FORMAT: Digital Online Campaign

CLIENT: PepsiCo

PRODUCTS: Doritos, Walkers Max + Wotsits Crunchy

AGENCIES: 7Yellow / ODM Ireland

PRODUCTION: Cassette Vision

This case study highlights three VFX shots that formed the centrepiece of a social media-focused campaign orchestrated by 7Yellow and ODM Ireland in collaboration with Joe.ie, on behalf of PepsiCo. The objective was to promote PepsiCo's new "Extra Flamin’ Hot" flavour across three product lines: Doritos, Walkers Max, and Wotsits Crunchy. The client aimed to create a viral stunt that seamlessly blended with reality. Therefore, the primary technical requirement was to ground the footage in reality as convincingly as possible - through tracking, high-level integration, 3d animation and stunt work.