“Born A Loser“
60-Second Version
“Asteroid“
“Toilet“
FORMAT: Digital TVC Style
CLIENT: Loser Lotto
AGENCY: Caroline Doyle
PRODUCTION: Cassette Vision
LENGTH: 1 Minute, 0.15, 0.15
Crafted to magnify a concise online campaign for "The Loser's Lotto," these three adverts deliberately embraced a lo-fi and DIY aesthetic, perfectly aligning with the lighthearted essence of The Loser's Lotto brand. Infused with the wild and playful vibes of the project, each video prominently showcased a larger-than-life logo, elevating the visual identity and production value beyond the constraints of the budget.
Significantly, these adverts adopted a satirical tone, serving as a clever parody of classic lotto advertisements, injecting humor and a distinct edge to the campaign.
“Born A Loser“
30-Second Version
