BRANDED DOCUMENTARIES
Branded Documentaries: Telling Stories That Connect
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We create documentary-style films that align your brand with real stories, experiences, and causes, showcasing your values and building an emotional connection with viewers. By highlighting the human side of your brand, we help you foster trust, inspire action, and build lasting relationships.
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Authenticity: Engage your audience with meaningful content that feels real - not like a sales pitch.
Emotional Impact: Tap into the power of storytelling to create emotional connections.
Shareable Content: People love stories they can relate to and share with others.
Brand Purpose: Show the world your commitment to making a difference beyond products and services.
FORMAT: Digital Branded Mini-Doc
CLIENT: Movember
AGENCY: 7Yellow
PRODUCTION: Cassette Vision
Length: 10 Minutes
CASE STUDY: Conor Costello - A Movember Story
Our goal was to create a moving and inspirational story that would showcase Conor Costello’s journey from addiction to becoming a triathlete and Ironman. The focus was on highlighting Conor’s resilience and his partnership with Movember, emphasizing their shared commitment to men’s mental health awareness.
The Approach:
Authentic Storytelling: This project demanded more than a simple portrayal of Conor’s achievements. We sought to dive deep into the emotional and psychological journey behind his transformation, capturing his vulnerability and strength. The narrative was designed to connect with audiences on a personal level, offering hope and encouragement.
Efficient Production and Adaptability: Filming and production were completed swiftly, yet with a focus on depth and impact.
The Outcome
Through Conor’s openness and collaboration with Movember, the film helped raise awareness about men’s mental health in Ireland and beyond - hopefully inspiring others to seek help and break the stigma.
FORMAT: Digital Branded Mini-Doc
CLIENT: Fad Saoil Saunas
AGENCY: 7Yellow
PRODUCTION: Cassette Vision
Length: 4 Minutes
CASE STUDY: Jack Conan x Fad Saoil Saunas
This challenge for this piece was to craft a compelling moving and inspirational story that showcases the friendship and shared values between Jack Conan—Irish, Leinster, and British & Irish Lions rugby star—and Steve Crosbie, the owner of Fad Saoil Saunas.
The Approach:
Genuine Storytelling: We aimed to go beyond just filming scenes; the goal was to craft an emotionally resonant story that reflects the real bond between Jack and Steve, creating a narrative that viewers and fans would connect with.
Quick Turnaround and Adaptability: Filming took place in a mere four hours, with the entire project completed within 1.5 days. This proved that even content with depth and substance can be produced efficiently.
FORMAT: Digital TVC Style
CLIENT: Stevan Hartung Furniture
AGENCY: 7Yellow
PRODUCTION: Cassette Vision
Length: 4 Minutes
CASE STUDY: Stevan Hartung
Our branded documentary series featuring furniture designer and maker Stevan Hartung is an ongoing project. The challenge was to craft content that highlights his daily work and attracts the ideal clientele he seeks.
The Approach
Seamless Storytelling: Given Stevan’s busy schedule, we adopted a non-intrusive approach, capturing his work in its natural flow. We focused on creating content that was precise, safety-conscious, and unobtrusive, allowing Stevan to maintain his workflow while showcasing his craftsmanship.