“Cassette Vision - Flying High with PepsiCo's Wotsits, Walkers and Doritos Campaign!”
A Digital Out-Of-Home Online Marketing Campaign
Cassette Vision continue to innovate with forward thinking concepts and technology!
Q: It looks like you had fun on this project – how did it come about?
A: This was a very fun project, and it actually came from 7YELLOW - a fellow Media Cube business! This opportunity came when agency OMD Ireland approached 7Yellow who then approached Cassette Vision. We had already been discussing how Cassette Vision can work with 7YELLOW in providing digital out-of-home marketing for agencies and businesses - as we have a quite niche 3D skillset.
Q: What attracted you to the project?
A: Breaking into digital OOH (out-of-home marketing) has been a big goal for us this year. From a business perspective it’s a solid niche that we have the skills and resources to break into. With the rise of VFX-led social media projects, we see a prime opportunity to showcase our creativity, which will facilitate our transition into larger-scale commercials in the future.
Q: How long did the shoot take? How long were you in post-production?
A: The physical shoot itself took only 2 hours - but we made sure to recce the location thoroughly (both in person and in 3D). Our stunt coordinator also prepared extensively for the location. For a project like this, the line between pre-and post-production blurs. Jack began creating the hot air balloon assets from scratch as soon as we got the go-ahead, allowing the client ample time to review and provide feedback on the logo representations.
Q: How valuable was Insta in showcasing the story? What other Social Media platforms were being used?
A: On the official release side, I believe they cross posted across Instagram, Facebook and TikTok. I’ve had friends share their organic sightings of the commercials on each platform. Instagram was our main platform for showcasing it as a case study. We actually opted to showcase our own in a more elaborate fashion than the client themselves opted to. Leaning further into making it feel like “real” content by utilising TikTok’s inbuilt voice over and intercutting the clips as if they were sourced online by a TikTok user.
How successful was the launch?
A: The release was a huge success from what we’ve been told. It was first released in parts to numerous Irish influencers, before then being shared from LadBible Ireland’s Instagram. Following that we began to see it being shared by Dorito accounts on multiple platforms.
